Is Video An Effective SEO Technique?
Every website owner is well aware of the importance of SEO or search engine optimization. The search for the secret formula that will enable you to draw traffic to your website has been a competitive free for all for quite some time. Just when SEO experts thought they were getting a handle on content for websites that would send the crawlers reeling along came web video. It became clear that no longer would a site be complete with the written word alone. Web video was the new frontier. Of course the power of the written word reigns supreme but the value and effectiveness of sound web video SEO technique should not be underestimated.
Although web video is comparably new to the scene the loyalty to it has become immense. The success of video sharing sites like YouTube has been phenomenal. YouTube received over 90 million visitors in March 2009 and is easily the most popular video sharing site online. People are fascinated with videos. They enjoy creating them and they will stop to watch them. The 25 to 35 year old age group has proved to be very attracted to web videos. They just happen to be the age group with an established conversion rate on the Internet as well. The opportunity to reach them with web videos makes this method an effective SEO technique.
Of course like all SEO methods it must be utilized wisely. Proper placement and content of videos must be precise. Recent studies have shown that almost 40% of users find their videos through the search engines. The major search engines like Google and Yahoo have enhanced their ability to include videos into their search engine process.
Web videos can be SEO friendly on your website or through Video sharing sites like YouTube. Through video sharing you get your message and your link out there to draw people to your website. Web videos on your website can draw them further in for the sale. By properly preparing your videos for SEO they can be picked up in the search engines and drive traffic to your site. The short, sweet and straight to the point web video can make an excellent SEO tool.
Most online businesses constantly struggle with the problem of driving traffic to their websites. When you own a business on Main Street you depend on those passing by to see your business sign. You hope that something on your sign or storefront will drive the customers into your location. The online world is totally different. On the Internet your link is your business sign. You have to get your link in front of potential customers so that they can click on it and enter your online store. Web Video can play a major role in this process. The proper use of Web Video will drive traffic to your Website again and again.
Boosting traffic with Web Video can be done fairly easily through the placement of your video on a number of video sharing Sites and hoping that other Web Site owners will find it relevant enough to embed your video on their Sites.
Adding Web videos to a Site can boost conversion if placed correctly. The home page is an excellent place for a web video. Studies have shown that over 50 percent of users will click on a home page video. The idea is to use that video to draw them deeper into your domain. Then you place a video in your gallery to enhance the opportunity for interaction. When you do this ensure that your video is beside your product and allows for a path back to the product you are pushing and a way to purchase it.
Lastly you want to drive purchase behavior in your customers so it is essential that you mix your videos with a call to action. It has been proven that videos will drive user conversion to increase sales. To take advantage of this you want to place these videos proudly next to your products or services. Keep in mind that you do not need an academy award winning video. You want to keep them short and sweet. You want to get your message out directly and instantly displaying how you can solve your customers needs with your product or services.
Through video, you can not only boost your website traffic, but increase sales conversions as well.
Believe it or not the Internet is still new and refreshing to some people around the world. Many customers are just learning how to explore what the web has to offer. Of course there are millions of people that have already mastered this function. The key here is that both sets of customers whether they have used the computer for years or just began, seem to be attracted to web videos. Web Videos are relatively new to the scene. Web Videos are like any other marketing tool on the Internet. It is only as effective as you create it to be. We know that customers, especially in the 25 to 35 year old age bracket particularly enjoy watching web videos. This age bracket is also known for its potential purchasing power.
Therefore if you could reach this age group and attract them to your online business would you not do so? Of course you would and it can be done with the proper utilization of Web Videos. Web videos can be a very effective business tool because they present the opportunity to boost traffic to your website. They can also keep people interested once they get there. The key to online marketing is getting customers to your site and then keeping them there long enough to purchase your product or services. Two of the best ways to use web videos to get people to your site is through search engine syndication and viral propagation.
Everyone who operates an online business is aware of SEO. The ability to drive traffic to your website through website optimization cannot be underestimated. Then there is the viral propagation. Word of mouth on the Web, is as valuable as it is in the brick and mortar world, perhaps more so. This process enables you to display your video and your brand and boost traffic to your website far better than with mere Web Site content alone. By placing your videos all over the net in places like YouTube you have a means of linking back to your website that is new and fresh.
Web videos are an effective business tool that should not be underestimated. Marketing your product and services through this method isn’t just the wave of the future; it’s the Web business vehicle of choice right now. It gives you the opportunity to present your message in an appealing way to customers who are not always willing to stop and read. If you keep it short and offer a solution to their needs, your videos make an awesome business tool, creating, convenience, message awareness and trust.
